• Solutions
• Customer Experience

Customer Experience

 

The phrase "the customer is king" has never been truer than in today's competitive retail market place. Shoppers are not only looking to purchase goods and services but they also expect to receive a positive shopping experience. The level of the experience varies based on the retailers chosen customer demographic, but it is safe to assume that across all segments the bar is rising. Effective time utilization is one of the most common shopper expectations and leading retailers are implementing new solutions that expedite the shopping experience. Line Busting The last chance for retailers to leave the customer with a positive shopping experience is at the register. Long lines (wait times) at the register do not produce a positive experience. One method to reduce register wait time is to ring up the sale prior to the customer reaching the register. This application is referred to as line busting. Line busting is the process of scanning (scan ahead) all of the customer's merchandise with a mobile computer while they are in line. The result of this scanning activity is a suspended transaction on the POS register that can be accessed for payment when the customer reaches the register. This process of scanning ahead speeds the check out process by dividing it into two steps that can be accomplished in parallel.

Line Busting is one of a suite of applications that facilitate a positive purchase experience. This application provides the following features:

Reduces customer check out time

Increases the number of customers that can be checked out in a given time

Creates a suspended transaction on the IBM4690 Register

Full support for coupons, discounts and tax

Provides customer with the advanced view of total order price

Supports multiple simultaneous transactions

Mobile Registry

Traditional brick and mortar retailers are leveraging internet technology to provide customers with expanded shopping services. Gift Registry is one such service that enables customers to create a shopping list of their desired gifts and share it with friends and family. This application can be tailored to bridal, baby and other special events. Shoppers enter the registers name on a kiosk and pickup a mobile computer. The mobile computer then allows the shopper to scan items and confirm that they are available on the list. Once completed, the mobile computer is returned and the registry is updated with their purchases.

 Mobile Registry is one of a suite of applications that facilitate a positive purchase experience. This application provides the following features:

Builds new revenue opportunities

Increases customer loyalty

Provides marketing and promotional opportunities

Provides an enhanced customer experience

Product LocatorImagine a customer arrives at your store in search of a particular item and the item is not on the sales floor. Rather than leaving the customer to search the backroom, a sales clerk equipped with a mobile computer and the product locator application can scan the item and quickly determine the location of the requested item or a substitute. For retailers that share inventory levels between stores, the clerk can also offer alternate store locations where the item is available or offer that the item is shipped to the customers home.

 Product Locator is one of a suite of applications that facilitate automation of your inventory processes. This application provides the following features:

Real-time item availability and location

Alternate item offering capabilities

Improved customer shopping experience

Price CheckingPrice Checking offers a tremendous opportunity to improve customer satisfaction by extending a new courtesy to your customers. Price checking allows customers to check current prices of bar-coded merchandise without seeking assistance from store personnel.

When strategically located throughout the store, shoppers can quickly and conveniently verify merchandise prices, and or comparison shop between products. Where permissible, price checking allows retailers to eliminate item price marking without fear of creating customer confusion and aggravation. This means you reduce labor expenses while also eliminating lost patronage due to customer skepticism caused by price tags that differ from register receipts and reducing your exposure to fines for incorrect price marking.

Provides fast convenient pricing information to customers

Eliminates the need for item level price marking

Retailer branding and messaging is available

Integrates with all major POS systems